The goal of this project was to promote Transparent TV across Simulmedia’s marketing platforms and to convert prospective customers into paying customers. Transparent TV gives agencies and advertisers the power to run advanced TV campaigns against strategic audiences and get total transparency on media outputs, marketing outcomes, competitive insights, and pricing.

I worked closely with marketing throughout the lifecycle of this project. Our first step was to create a content and design strategy that would live on Simulmedia’s website. We then created wireframes and subsequent illustrations, which I worked to hone based on the marketing plan, the customers we were targeting, and the content we intended to deliver. 

Overall the project was a success, and launched within 3 months’ time and was on budget.